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F Shaped Reading Pattern |
Jakob Nielsen (2006) eye tracking studies show the following results of where users look on a Web page (the red area is where the users eyes most often fall on a web page. they read across, then down, then halfway across and then down again in an F-shaped pattern. This study used about 2000 people viewing hundreds of Web sites (http://www.useit.com/alertbox/reading_pattern.html)
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Last Modified 2008-01-22